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The Empowered Publicity Podcast with Amanda Berlin

The Empowered Publicity Podcast, delivering publicity "Ah-Has!," insider secrets, and the dish on what it really takes to build buzz, become a trusted authority and get the media to say YES! Your host, Amanda Berlin, is a former PR pro, now using her powers for good! Amanda interviews entrepreneurs to help strategize their next media pitch...and journalists to get the secrets on what it takes to pitch high-level media from insiders who make the decisions. If you want to be Entrepreneur on Fire, Peak Marketer, Blissful Bites, Hit the Mic, or other of your favorite biz podcasts, local, national television or radio, this podcast is for you!
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The Empowered Publicity Podcast with Amanda Berlin
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Now displaying: February, 2017
Feb 6, 2017

Nicole Antoinette is the host of the Real Talk Radio podcast, where people come together to talk about the wonderful mess of being human. A recovering self-help addict and former goal-setting coach, Nicole’s current projects explore how we can use grit and grace to close the gap between what we say we want and what we actually do.

This episode is super-sized but super special. Prolific blogger turned coach turned podcaster Nicole Antoinette joins us to talk about how she’s been able to do so much, live so originally, and create so authentically by doing things her own way.

What I found most inspiring -- in the sense that it’s something I want to do more of in my own life -- is Nicole’s ability to home in on choices that are aligned with her values and what she truly wants in life, and move, unapologetically, in that direction.

We talk about how Nicole “burned to ground” an eight-year-old blog and the business it birthed because it didn’t feel good to her anymore. Nicole tells us about how, in one form or another, she’s been sharing her personal stories online since the dawn of blogging. She talks about how she pivoted to find her passion in podcasting with her blockbuster Real Talk Radio podcast (listen to my episode here). She talks about how she embraced a new model to support her podcast that included acknowledging that what she is doing is art, and art needs to be supported by the community that consumes it.

Listen to our epic conversation. And, I apologize in advance, I was recording from a “remote location” (the quietest location at my in-laws small house packed with guests was the bathroom!!!) it was a little echoey. I hope it’s not too distracting.

As always, we’d be ever so grateful if you would <a href="https://itunes.apple.com/us/podcast/pitch-podcast-episode-7-stacey/id1091429020?i=1000368607494&amp;mt=2">subscribe to The Pitch Podcast on iTunes</a>, and leave us a review. It helps the podcast grow and serve more people.

Feb 6, 2017

Welcome to another episode of our PR Wednesday "Wins"day series where I jam with my colleague Paulina Brusca and we share our insider secrets on how to be successful when it comes to pitching the media.

After many, many years in the business, both working together and in separate companies, Paulina and I learned lots of lessons through trial and error that aren't the most obvious when it comes to talking about how to go about securing publicity. But as we drill down and come up with ideas for these episodes, we started thinking of the times where we had successes and failures and what we learned from them that we could share with you.

So today we are talking about something very subtle that you might not think would have a big impact when it comes to getting yourself media placements, but we agreed that it was impactful when you get right down to it. The topic is "how to have a paradigm shift when it comes to pitching." Many times when we are reaching out to the media we are unaware that we have a "needy" vibe that is unappealing in many areas of life like dating, job interviewing and certainly pitching. In this episode we talk about how to transform your vibe into one of confidence and enthusiasm as that will transmit to the people you are asking to give you air time or "ink" and encourage them to say "yes" to your ideas.

And while you can certainly fake it till you make it, there are real reasons to be confidently self-promotional when you are pitching. For starters, the MEDIA DOES NEED YOU (assuming you've done your homework and have something of value to share).

Listen in to this episode to get some tips from us on how to shift your perspective to one that is positive and confident and learn how to take a leap forward in the way you are putting yourself out there. We'd love to hear your comments on this topic.

As always, we’d be ever so grateful if you would <a href="https://itunes.apple.com/us/podcast/pitch-podcast-episode-7-stacey/id1091429020?i=1000368607494&amp;mt=2">subscribe to The Pitch Podcast on iTunes</a>, and leave us a review. It helps the podcast grow and serve more people.

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